// ecommerce & consumer internet

Every team asking questions. No analyst queue.

Category, growth, marketing and retention teams get their own answers — from governed metrics on the warehouse you already run. Sprinkle is how Swiggy runs thousands of analyses a month without adding analysts.

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// trusted by Swiggy Tata CLiQ Ace Turtle
// the metrics that matter
// growth
Orders, AOV, GMV and take rate by category, city and channel
// marketing
CAC, ROAS and blended spend efficiency across every platform
// retention
Cohort repeat rates, churn and lifetime value by acquisition source
// unit economics
Contribution margin per order, discount load and fulfilment cost
// the questions

The questions that pile up on the data team.

Why did conversion drop in the Mumbai region last week?
Which categories are carrying the discount load this month?
Is the new campaign bringing repeat buyers or one-time users?
What is driving the change in contribution margin per order?

Business and category teams ask in plain English and get an answer grounded in your Domain Model — with the SQL shown, so the data team can trust what goes out.

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// self-serve

Hundreds of users. No SQL required.

The bottleneck in consumer businesses is rarely the warehouse — it is the queue of ad-hoc requests in front of a small analytics team. Sprinkle moves the routine questions to the people asking them.

  • No-code exploration on modelled datasets
  • Dashboards business teams build themselves
  • One metric definition shared across teams
  • Scheduled delivery to Slack, email and Sheets
// scale

Built for high-volume, time-critical data.

Order, clickstream and logistics events at consumer-internet volume, queried on your own warehouse. No extracts, no second copy, no separate silo to keep in sync.

Warehouse-native
Snowflake, BigQuery, Redshift, Databricks or Postgres — in your account.
200+ connectors
Ingest from operational databases, ad platforms, events and SaaS apps.
// customer

Swiggy's hyperlocal time-critical business model requires quick and accurate insights. Today, we have hundreds of business and product users running thousands of analyses every month without the need for any analysts.

David Zakkam
VP Analytics · Swiggy