// saas & technology

Analytics for your teams — and your customers.

ARR, churn, product usage and pipeline for the business, on the warehouse you already run. And when your customers ask for analytics, embed the same dashboards and Analyst Agent inside your product instead of building a BI stack from scratch.

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// trusted by LeadSquared

Atomicwork

// the metrics that matter

// revenue

ARR, MRR, NRR and expansion by segment, plan and cohort

// churn

Logo and revenue churn, health scores and at-risk accounts

// product

Activation, feature adoption and usage by account and role

// go-to-market

Pipeline, conversion by stage, CAC payback and marketing attribution

// the questions

The questions between product, sales and finance.

Which accounts dropped usage in the 60 days before they churned?

Why did net revenue retention fall in the mid-market segment?

Which features do expanding customers adopt that flat ones don't?

What is driving the change in CAC payback this quarter?

Ask in plain English. The Analyst Agent works off your Domain Model across your CRM, billing and product-event data, and shows the SQL behind every answer.

See the Analyst Agent

// embedded analytics

Ship analytics to your customers without building a BI stack.

Your customers want dashboards, and increasingly they want to ask questions of their own data. Embed Sprinkle's dashboards, charts and Analyst Agent in your product — multi-tenant, themed to match, scoped to each customer's data.

Multi-tenancy with tenant-scoped authentication
Embed dashboards, individual charts or the Analyst Agent
Theming to match your product, usage metering per tenant
How LeadSquared delivers advanced analytics to its own customers

See Embed Analytics

// deployment

On the warehouse you already run.

Sprinkle runs against your existing warehouse. No second copy of customer data, no new silo to secure, and the same Domain Model serves your internal teams and your embedded product.

Warehouse-native

Snowflake, BigQuery, Redshift, Databricks or Postgres — in your account.

Runs in your infrastructure

Deployed in your cloud account, operated by your team. SSO, roles, row-level rules and audit for internal and tenant users.

// customer

Sprinkle has become our go-to partner after trying out multiple data warehouse products in the market. Their team is well organised, efficient and has great attention to client requests. With continuous support, we have built our marketing and sales operational DWH.

Raghav Kandula

Manager, Business Intelligence · Netenrich

How Netenrich ingests all its marketing data and generates insights

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LeadSquared delivers advanced analytics to its customers on Sprinkle

see embed analytics →